10% of profit to Place2Be, the leading national Mental Health Charity for children

Beauty is in the Details

Anene UK Beauty is in the Details

Over the weekend I watched Aladdin (2019) from Disney with my boys. This may seem like an unusual introduction to a luxury sustainable fashion blog however one of the things that stuck with me was the costumes and just how beautiful they are and it reinforced how I really feel it's been the right decision to source and renew sari/saree's that have had a previous life. 

I attended the Hearst Live - Red Smart Women Week a couple of weeks ago and had a chance meeting with a lovely lady called Sam. We got to talking about the beauty of the sari and how it came to being and it really stuck with me. 

The saree is one of the world’s oldest and perhaps the only surviving unstitched garment from the past. Over the millennia, it has not only become a sensuous, glamorous all-time-wear for women, but also the ‘canvas’ for weavers and printers to create artistic weaves, prints and jewelled or gold-silver embellishments!

As a designer and artist what I love about creating garments from sari's is that each one is so unique, the level of thought and detail, and to me that reflects how unique each of us are. Be us tall, short, athletic, shapely or not, choosing a colour and pattern that speaks to you is your right; rather than walking into a store and picking one off a hanger that's one of 3,000 -20,000 across the UK or the globe as the case may be helps us feel a little better in ourselves, a little more beautiful and to mention the ease and grace that's applied to your style because of the natural drape and fall of a sari based garment.

Intrinsic to the #limitededition collections from Ānene is that by buying into our creations, you are buying into a brand that is upcycling as well as creating a new vision for beautiful fabrics. You are also giving back to a great cause as 10% of our profit goes to Place2Be , a charity that supports children, parents and teachers in UK schools with their mental health needs. 

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