- ānene is a fashion led ethical and sustainable label.
- ānene aspires to create stylish, contemporary clothing that elevates your style to make you the best version of yourself.
- ānene means to breathe gently in Māori. The Māori people of New Zealand have an intrinsic belief in an ancient spiritual and social code. This code is about reverence and respect for people, natural resources and the environment. This label has been founded to deliver design led, quality clothing that is created in an ethical and sustainable manner with the same reverence and respect for those resources.
- whilst creative director bridget credland dey hails from New Zealand and is influenced by kiwi style and culture, ānene is very much a global brand designed in London, UK.
With 15 years international marketing experience it wasn't until after bridget had her second child that she realised her true passion was as a 'maker', thanks to an HNC in Fine Art (finishing with a distinction) and a question from a very good friend 'what do you think about Ethical Fashion' that joined all the dots and ānene was born.
ānene is about creating clothing that celebrates the female form and empowers women to feel like the best version of themselves. It is about quality and style not about passing trends.